University of New Mexico: Free-Range Thinking

University of New Mexico was having issues attracting prospective students. Our challenge was to find a way to attract and engage students, show the capabilities of UNM, and the uniqueness of Albuquerque, while focusing users to request more information about the university.

To achieve this, we built a highly interactive site with interactive animations, 4 casual games, social media widgets, and desktop wallpapers. The results were outstanding: conversion rates increased by over 35%, and the campaign netted three gold Addy Awards.

Project

Free Range Thinking Website and Games

Client

University of New Mexico

Agency

McKee, Wallwork & Company

Role

Game Strategy, Game Design, Interactive Direction (creative, technical, user experience), Technologist, Technical Architect

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