UNM: Website & Games

The University of New Mexico was having issues with attracting prospective students. Our challenge was to find a way to attract and engage students, show the capabilities of UNM, highlight the uniqueness of Albuquerque, and get users to request more information about the university.

We built a highly interactive site that featured interactive animations, four casual games, social media widgets and desktop wallpapers. The results were outstanding: conversion rates increased by over 35%, and the campaign netted three gold Addy Awards.

Project

Free Range Thinking Website and Games

Client

University of New Mexico

Agency

McKee, Wallwork & Company

Role

Game strategy, game design, interactive direction (creative, technical, user experience), technologist, technical architect

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