Paslode: Strategy, UX

Paslode is a major producer of construction tools: pneumatic and cordless nailers, as well as consumables (nails, gas canisters). Their website was unfocused with major usability issues, and extremely difficult to use on mobile devices.

We interviewed Subject Matter Experts, reviewed website analytics, and performed competitive and SWOT analyses. Working directly with Paslode, we designed an Information Architecture and User Experience design that would provide clear, prioritized content for their users, meet the business goals of Paslode, and provide an organized, flexible structure for the visual design and development of a responsive website.

Project

Paslode corporate website

Client

Paslode, a division of Illinois Tool Works

Agency

Two by Four

Role

Strategic Direction (discovery, interviews, research), Interactive Direction (creative, technical, user experience)

Paslode Website: UX/IA Overview Paslode Website: Parts and Services UX/IA Paslode Website: Primary Navigation UX/IA Paslode Website: Products Listing with Faceted Search UX Design for Small Screen Paslode Website: Products Listing with Faceted Search UX Design for Large Screen