Nokia USA was looking for a way to increase consumer awareness, and involvement with
the Nokia brand. Previous to the launch of the Nokia Entertainment Hub, most of Nokia's
advertising had been exclusively product advertising, or cooperative advertising with
carriers (AT&T, T-Mobile, Sprint).
We build a site that delivered a highly-sophisticated, interactive 3D website with content
that was customized and personalized based on user interactions: Video characters that
reacted to user behavior; Detailed phone information (including 3D models of phones that
users could interact with); Exclusive Nokia-sponsored movie trailers, and exclusive
rebates, and coupons on Nokia products, services, and events.
Nokia 360 Entertainment Hub Website
Tribal Worldwide (DDB)
Interactive Direction (creative, technical, user experience), Technical Architect, Lead Developer