Aquafina Resolutions on Film

As part of Aquafina's "Drink more water" campaign, we created a highly interactive online campaign, which encouraged users to submit their new year's resolutions in the form of a film pitch. Partnering with production company Subliminal, the top 10 resolutions were made into short films created by professional filmmakers.

The campaign was wildly successful, with thousands of user submitting resolutions, and tens of thousands of viewers accessing the website as the videos were released throughout the first 10 days of January.

Project

Resolutions on Film website

Client

Aquafina

Agency

Tribal Worldwide (DDB)

Role

Art Direction, Video Production, Developer

Aquafina: Resolutions on Film: introducing the film director Aquafina: Resolutions on Film: what's your name Aquafina: Resolutions on Film: customized poster Aquafina: Resolutions on Film: view movie Aquafina: Resolutions on Film: share movie with friends